Saturday 14 January 2012

3 Mobile Marketing Tips To Increase ROI

By Alyson Herman


Mobile marketing is much like the internet was back during the dot com boom. In the past few years, there has been a strong growth in the smart phone market such as the iPhone and Blackberry, which has opened many avenues for marketers. Plus the ever-growing numbers of people who love to use the smart phones only means even larger markets to leverage. If you're an IM marketer who has yet to get involved with mobile marketing, then really there is nothing to lose and only much to gain. Here we will be talking about mobile marketing tips and how they will help you reach your goals faster - enjoy!

You can't slap up offers on a landing page you make and buy mobile ads because they won't be able to view your site; it needs to be mobile-viewing compatible. This isn't a total killer, but if you buy mobile ads without having the correct format website, then... oops - you're dead in the water until you do get one. Sorry, but it just won't work out if you spend money to send mobile users to the incorrectly-formated-coded website or landing page. So of course you will need to have your site made ready for the mobile hordes and masses. Sorry kids, no way around this one - gotta do it, just like your mom and dad used to say.

Try doing some competitive research in your niche so that you come to know how your competitors are connecting with your target market and how they're approaching new customers. By studying their techniques and offers, you can see what does and doesn't work and get new ideas. You can start off online by searching for your competitors; you'll notice that there is actually a lot to learn from your competition. If they have newsletters/ezines, sign up for them to keep yourself updated.

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Try and group your customers contact details by their preference for your offers. If you keep doing this you will know what kinds of offers perform well with certain demographic markers, and that will be powerful information. For example, if a group of customers likes getting offers with a certain discount percentage, you can have them in one group. Customers are always on the lookout to receive offers that are handcrafted for them, so when you have all of them in a group, it becomes easier for you to manage your future campaigns. The payoff for all this hassle and hard work is a significantly higher return on your investment.

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These mobile marketing tips are not hard to do at all, but do not be deceived at their simplicity because they allow powerful things to happen. Don't let yourself become complacent when it comes to any one particular way to market to a crowd. Be open for experimenting new methods and techniques, and test out different ideas to get better results. Mobile marketing is a way to tap into a terrifically huge number of people, so it is worth pursuing.




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