For any business out there hoping to build their brand or create on, there are lots of strategies and way of going about it. To create a brand you need to have a regular customers base in order for your business to become inherently related to the exact product or service folk are looking for.
A brand is not just a brand but the signature of your business.
A good brand should be distinct, unusual and reflect both the positioning and the intrinsic benefit of your service or product (typically thru a tag line).
It's also key the brand image resonates with your target market and is regarded as solid, reliable and trustworthy.
It's no good having a whizzy, flashy symbol with all the bells and whistles, if your brand is targeted at bank chiefs or insurance salespeople!
For a brand to become part of your corporate language, it has got to be represented in a consistent way on all of your marketing vehicles. It is an icon for your customers to learn and remember, which requires time and repetition.
If your brand is to represent a product, which is world, stylish and modern , then it is indecorous to employ a 'YE OLDE England ' style typeface!
Similarly your symbol should be consistent and whilst it may evolve over the passage of time
It's not wise to use an overly flamboyant typeface which will age badly (think of the clothing and haircut from your wedding photo's)
Icons and images
In some examples characters or visible icons have worked well to distinguish a brand and make remarkable but recall your brand appears on EVERYTHING from a Web icon to a card to a huge poster so it must work both in color and black and white and have the flexibility to work at different sizes and formats.
A brand is not just a brand but the signature of your business.
A good brand should be distinct, unusual and reflect both the positioning and the intrinsic benefit of your service or product (typically thru a tag line).
It's also key the brand image resonates with your target market and is regarded as solid, reliable and trustworthy.
It's no good having a whizzy, flashy symbol with all the bells and whistles, if your brand is targeted at bank chiefs or insurance salespeople!
For a brand to become part of your corporate language, it has got to be represented in a consistent way on all of your marketing vehicles. It is an icon for your customers to learn and remember, which requires time and repetition.
If your brand is to represent a product, which is world, stylish and modern , then it is indecorous to employ a 'YE OLDE England ' style typeface!
Similarly your symbol should be consistent and whilst it may evolve over the passage of time
It's not wise to use an overly flamboyant typeface which will age badly (think of the clothing and haircut from your wedding photo's)
Icons and images
In some examples characters or visible icons have worked well to distinguish a brand and make remarkable but recall your brand appears on EVERYTHING from a Web icon to a card to a huge poster so it must work both in color and black and white and have the flexibility to work at different sizes and formats.
About the Author:
This is article is written by Big Stick Creative Consultancy who specialise in corporating branding and business promotion
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