The process of planning and executing the conception, pricing, promotion and distribution of ideas or goods and services is called marketing and this will ultimately satisfy a customer demand.
Consciously or unconsciously, every one of us does render some service or another, maybe an idea even. So why there such a high percentage of products on the market that just don't survive? The truth is, there are plenty of cases where the problem lies not in the idea or service itself, but in the cultivation thereof.
What we can do is try to analyze where most businesses go wrong.
A marketing plan is something most small businesses don't have. Because every single person in the organization is aware of where the business is going, successful business then thrive. In other words, the business is as a result of one mans vision, and with the help every employee, the company as a whole is dedicated to see that vision through. A marketing plan, when it is used effectively, will then ensure that the business is able to adapt to todays dynamic business environment and changing customer needs and it also helps to achieve this kind of focus.
What they tend to do is confuse sales with marketing. Sales is a direct by product of effective marketing and this is an important fact to remember. Sales has an objective and that is to increase the revenue that is generated by the company by distributing services and products and none of which would be possible if the consumer of that product had no information on which to base their purchase. Although it is important not to confuse the two, Sales and Marketing together with PR tend to work hand-in-hand and removing any one of these from the chain could result in failure.
We don't need marketing, we're a small company. Remember, that should be the very reason why a business does not need to have a marketing process. Lets be honest, no business owner wants to remain the same size forever and to just keep breaking even. If you want to change that, then the only way is to be proactive, know what the market is, where its going and where you fit in.
Marketing is an art and not a science and this is according to marketing gurus. It would take us forever to argue this point. Even though you can learn how to market, can you also learn how to draw beautifully? When it comes to marketing, it's not just a talent that only those born with can exploit, it is a process, a method, a way of succeeding that you can start learning right now.
Consciously or unconsciously, every one of us does render some service or another, maybe an idea even. So why there such a high percentage of products on the market that just don't survive? The truth is, there are plenty of cases where the problem lies not in the idea or service itself, but in the cultivation thereof.
What we can do is try to analyze where most businesses go wrong.
A marketing plan is something most small businesses don't have. Because every single person in the organization is aware of where the business is going, successful business then thrive. In other words, the business is as a result of one mans vision, and with the help every employee, the company as a whole is dedicated to see that vision through. A marketing plan, when it is used effectively, will then ensure that the business is able to adapt to todays dynamic business environment and changing customer needs and it also helps to achieve this kind of focus.
What they tend to do is confuse sales with marketing. Sales is a direct by product of effective marketing and this is an important fact to remember. Sales has an objective and that is to increase the revenue that is generated by the company by distributing services and products and none of which would be possible if the consumer of that product had no information on which to base their purchase. Although it is important not to confuse the two, Sales and Marketing together with PR tend to work hand-in-hand and removing any one of these from the chain could result in failure.
We don't need marketing, we're a small company. Remember, that should be the very reason why a business does not need to have a marketing process. Lets be honest, no business owner wants to remain the same size forever and to just keep breaking even. If you want to change that, then the only way is to be proactive, know what the market is, where its going and where you fit in.
Marketing is an art and not a science and this is according to marketing gurus. It would take us forever to argue this point. Even though you can learn how to market, can you also learn how to draw beautifully? When it comes to marketing, it's not just a talent that only those born with can exploit, it is a process, a method, a way of succeeding that you can start learning right now.
About the Author:
Searching for press release service that sends your press release to the right people, at the right price?
No comments:
Post a Comment