Friday, 13 January 2012

Promotional Lanyards for Successful and Low-Cost Advertising

By Katherine Jones


What had been creative decorative necklaces hanging around the necks of our own centuries old forefathers as they start their daily work in the past have become commonly polyester cords that hold plastic I.D. cards in various companies and schools. These ID-holding cords, actually called lanyards, could be just as colourful and wonderfully designed like the ornaments of old.

Aesthetically designed ID holder cords have the ability to add color in often plain and semi-dull looking university and company uniforms. A personalized lanyard whose unique pattern and colour combo is distinctively preferred by you as a marketing professional or employer - one which is synchronized with your logo or school emblem can truly mean much. When fashion and function are artistically merged together, the final result would likely impact your productivity and proficiency, even in an indirect way. Such subliminal impact may be tapped by a well-meaning business for commercial purposes through the creative pattern, production and distribution of promotional products through lanyards.

Of the numerous forms of promotional items developed and distributed for commercial and marketing purposes, the wearable items are the most typical. Roughly 30% of company logos and brand names are printed or stitched on wearable stuff like t-shirts, jackets and caps compared with non-garment products like bags, ball pens, coffee mugs and mouse pads.

One reason, probably, for the demand for wearable garments over the other items, when it comes to advertising articles, would be the fact items you use on your own body create higher visibility and better communication of the advertisement message. This creates an opportunity for a more useful and interactive presence out there, and something which can captivate better attention and, with it, the interest of the buying public.

When your brand name and company logo are visibly printed on the aptly created cords of your company's ID holders, they carry with them subliminal brand advertising and marketing power. Such type of promotional means of setting up a visible and felt presence affects the minds of individuals who see them beyond merely functioning as identification card holders.

Promotional lanyards also make exceptional items to your workers and student friends. Distributing your promotional gifts more widely and extensively better satisfies their promoting function. The more people see your brand signature in your friends' schools and offices, the broader and stronger could be the commercial effect of your promotional gifts.

The wonderful point about this type of generous giving of promotional products is that you simply inevitably enjoy the great things about a practical, low-cost yet very successful brand promoting.




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