Wednesday, 1 February 2012

Video Marketing Strategies Proven To Get More Eyes On Your Sites

By Amanda Rios


There is certainly no denying the popularity of video marketing as a terrific method to generate traffic. Video marketing is highly effective when everything is implemented as it should, but it is a lot easier for so many people than SEO or PPC advertising. Any video campaign you create must be optimized for maximum returns, or ROI, just like any other type of ad campaign. In the following article we shall be looking into three video optimization tips that you can use to get good results from your video marketing.

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You will have a video thumbnail after all is said and done, and therefore you need to have one that gets attention. You want to stop people in their tracks with your great thumbnail images. If your thumbnail looks interesting and makes people curious, then it will have done its job for you. Getting that all important click and view is the first big hurdle you have to pass. But never put an image that is totally misleading to people, we have seen this done and it only annoys people as it does to us. Consider that fooling people with your thumbnail will make them wonder how trustworthy you really are.

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Never forget to enable video embedding because that is important for your video spreading around the net like melted butter. Only your viewers decide which videos are popular, if any, so help them by letting them share it. Do not be shy about asking people to use the video in their Facebook pages. That is exactly how videos become viral, or at least you will see an increase in traffic. As you know, it is all about traffic, and that is why it can pay hugely to make great videos.

It is also a good idea to watermark your videos especially if it is commercial in intent. This is because when your video gets shared on multiple sites, it will give you the brand recognition you need to get identified by your target market. This also makes sure that there isn't any misuse of your video by anyone. If you have never watermarked your video, then no worries because it is built into video creation software. There really is not any reason to avoid watermarking since it is so easy to do.

You can get impressive results from video marketing if you do it correctly. Trust us, if you can, and know that nothing is difficult with optimziing or marketing your videos. Once you get it all down, then you should be able to see impressive results with it. You may stumble a little before you get it right, so do not despair and do not give up.




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